Blog

By Isabel Esquivel March 12, 2024
Are you finding it difficult to achieve high engagement on your brand's social media platforms? You're not alone.
By Isabel Esquivel February 24, 2024
In the fast-paced world of content marketing, staying ahead of trends is essential. As a content marketing manager, attending industry conferences offers a chance to reconnect with the latest strategies and innovations. This year, I attended Social Media Marketing World 2024 in San Diego, California. I am going to share with you some key points from SMMW24 that can help shape your content marketing strategy for the year ahead. Let’s dive into the key takeaways from the event and how they can help you elevate your team's strategies.
By Isabel Esquivel January 11, 2023
Marketing research is the cornerstone of a company’s ability to understand its target market and drive business growth. However, as the landscape of marketing evolves, so too must the strategies and methodologies behind marketing research. This article delves into the risks, benefits, and ongoing changes in the marketing research process.
By Isabel Esquivel February 8, 2022
Landing your dream internship is a major accomplishment—congratulations! You've successfully navigated the challenging application process, aced the interviews, and earned your spot. But now that you've made it, what's next? Your internship is not just a title; it's a valuable learning experience that can shape your future career. As an intern, you have a unique opportunity to observe and engage with your company in ways that full-time employees might not. Make the most of this opportunity with the following essential tips, straight from a real-life intern