Hello,

I'm Isabel.

I'm a content marketing professional based in Arizona.

Throughout my career, I have worked with numerous brands to drive business growth and create impactful brand experiences. I have worked with startups, small businesses, and national corporations alike, helping them navigate the complex digital landscape and achieve their marketing objectives. ​​

I am dedicated to building brand awareness and driving engagement.

My areas of knowledge include social media marketing, digital strategy, content creation, email marketing, branding, website design and development, copywriting, search engine optimization (SEO), and public relations. With a data-driven approach, I focus on optimizing marketing campaigns for maximum ROI, constantly iterating and refining strategies based on performance metrics and consumer insights.

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I value continuous learning and make it a personal priority to stay at the forefront of industry developments by regularly attending conferences, participating in webinars, and obtaining certifications to stay updated with the ever-evolving digital marketing landscape.

Kind Words

"Isabel Esquivel is the perfect mashup of dedication and talent all wrapped in a bright red bow. This girl puts her heart and soul into whatever she chooses to spend her time on. Her work and her relationships reflect these values and make her an absolute gem of a friend, student, and associate."


- Regan Huff

"It was SO fun working with Isabel! Thank you again!"


- Trisha Hendricks, Reporter & Anchor for 12 News PHX


Work Experience

Nov 2023 - May 2024

Content Marketing Manager, Sprolo

  • Spearheaded the development and execution of comprehensive content strategies to enhance brand visibility and engagement across various digital channels. Leveraging my expertise in content creation, SEO optimization, and audience analysis, I crafted compelling narratives and multimedia assets to resonate with target audiences. Led content strategy, overseeing a team in creating SEO-optimized content spanning articles, videos, and social media. Maintained positive client relations, aligning content with brand vision and objectives. Conducted PR initiatives, ensuring brand consistency and amplifying messaging. Monitored performance metrics, iteratively refining strategies for maximum impact. Managed editorial calendars and collaborated cross-functionally to execute integrated campaigns. Leveraged strong communication and project management skills to drive results in a fast-paced environment. Reported to the Director of Marketing, fostering a culture of collaboration and continuous improvement.
Jan 2023 - Nov 2023

PR Account Coordinator, LAVIDGE

  • Performed as a multifaceted entity to support my team and drive results for our large portfolio of client accounts. I was accountable for drafting press releases, bylines, pitches, blog posts, media briefings, and social media posts. I assisted in the coordination of client events, creating relationships with local media, and gathered insights on key trends in client industries. I believe in creating strategies that are result driven and tailored to each individual client, I am committed to helping my client reach their goals, and continuously monitor areas of growth.
May 2021 - Dec 2022

Business Development & Media Intern,

Entrepreneur Media, Inc.

  • As an intern at Entrepreneur Magazine, I  got the opportunity to work on numerous special projects including Entrepreneur's 2022 & 2023 Annual Franchise 500 Listing, conducting email marketing campaigns, analyzing site traffic, evaluating SEO for upcoming digital articles, editorial profile tracking, utilizing CMS tools, launching EntrepreneurTV on streaming services, and developing partnerships with numerous digital publishers. 
May 2020 - Dec 2022

Social Media Manager & Copywriter, Her Campus GCU

  • I created bi-weekly relatable and scroll-stopping content on socials to maintain the magazine's social media presence. My strategies revolved around relatable content geared towards college women.  I also was an article copywriter for the digital magazine.
May 2021 - Dec 2022

PR & Media Intern, CLD PR

  • At CLD PR, assisted in creating pitches, conducting influencer research and outreach, and helping with projects regarding our various client accounts.

Intern, Nordstrom

May 2021 - Dec 2022
  • In this internship, I learned about the company's marketing and branding efforts through social media, as well as forecasting trends. I saw first-hand the importance of fostering positive client relationships.


My Skills

Social Media Strategy

I have experience creating and managing full-funnel content strategies. I utilize best practices and stay ahead of the curve on popular trends and technologies to create a strong strategy. I have experience curating engaging content, fostering community engagement, and leveraging platforms to enhance brand visibility and reputation.

Copy & Content

 Expert storytelling is the key to any brand's success. With increasing amounts of AI being used online, it is more important than ever for brands to connect to online users in a very vulnerable and human- centric way. I have experience writing blog posts, web-copy, and biographies to craft brand stories.

Digital Footprint

Growing your brand's digital footprint is a task that is ever-evolving and there are multiple moving parts that must all come together to create a full-proof strategy. I have experience in website design and development, writing SEO-based blogs, creating and analyzing email marketing campaigns, and Google Business Profile updates.

Reach & Amplification

Supporting content with a targeted media spend helps get new eyes on your brand. I have experience analyzing on-page SEO, Meta Ads, and Google Ads. Partnering with the right people who will help you connect with your community can benefit your brand immensely. I have experience with influencer and strategic partnership research and outreach.

Get In Touch

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